These videos were meant as jokes, but they were also hyper-masculine and at least somewhat misogynist - both for reinforcing normative gender roles (in this meme, guys simp for girls) and for presenting “nice guys” as being “soft” or weak. In its original form on TikTok, simping was a pretty loaded term. Videos like the “Simp Nation” memes portray simping is something to be avoided at all costs, which, while sometimes funny, also encourages some problematic behaviors. Lately, TikTokers have managed to reclaim the word, thanks to new memes and video formats that present simping in a new light.
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